Twitter’s Algorithm Prioritizes Elon Musk’s Tweets and Replies

Twitter’s Algorithm Prioritizes Elon Musk’s Tweets. Twitter users have noticed that tweets and replies from Elon Musk are dominating their “For You” feeds. Some users are seeing many more Musk-related tweets than usual, even if they don’t follow him. This follows complaints from Musk that his tweets were not getting enough views and his recent firing of a Twitter engineer over the issue. In response to the apparent change in the algorithm, Musk tweeted, “Please stay tuned while we make adjustments to the uh .… ‘algorithm’.”

Is everyone else’s entire For You page Elon replies 😅

— Zoë Schiffer (@ZoeSchiffer) February 13, 2023

According to internal Twitter data, Twitter’s Algorithm Prioritizes Elon Musk’s Tweets, The most popular Elon musk account was at the height of its popularity in April 2022 but has since experienced a significant drop in engagement. Twitter engineers claim that there is no issue with the algorithm. Over the weekend, Musk claimed that Twitter rolled out a change to improve the “visibility” of his tweets, stating that 95% of his tweets were not “getting delivered.” It is unclear whether this change is related to the Musk-heavy feeds that users are now seeing. Twitter has not commented on the matter.

Long day at Twitter HQ with eng team

Two significant problems mostly addressed:

1. Fanout service for Following feed was getting overloaded when I tweeted, resulting in up to 95% of my tweets not getting delivered at all. Following is now pulling from search (aka Earlybird).… https://t.co/oMW54chhRz

— Elon Musk (@elonmusk) February 12, 2023

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