Alfa Romeo is poised to introduce an entirely novel ‘visionary’ model on the 30th of August.
While unveiling the subtly refreshed Giulia and Stelvio in China today, Alfa Romeo’s chief, Jean-Philippe Imparato, disclosed the precise date for the debut of a brand-new creation from the Italian company.
For all the devoted Alfa enthusiasts, the aforementioned date is the 30th of August 2023. However, at present, we possess scarce knowledge about what will be concealed beneath the wraps on that day at the Alfa Romeo Museum in Arese.
Alfa Romeo is maintaining an air of secrecy around this endeavor. Nonetheless, Imparato provided us with a slight clue: This venture is a realization of a cherished aspiration, inspired by a bold and audacious team that sought to accomplish something truly extraordinary.
The employment of the terms ‘bold,’ ‘extraordinary,’ and ‘a realization of a cherished aspiration’ undeniably instills a sense of anticipation. This sentiment is further heightened by the strategic timing of the unveiling, coinciding with the Italian Grand Prix at Monza.
However, Alfa Romeo did inadvertently divulge some additional information, stating that the decision to make the announcement in China is not coincidental and reaffirms the emphasis on this geographic region, as well as the brand’s aspiration to capture 40 percent of sales beyond Europe. Intriguing, isn’t it?
But wait, there is one more intriguing detail we have managed to extract from Alfa Romeo thus far. The covert project is presently known as ‘Specialty,’ although its Italian translation undoubtedly sounds more captivating. Anyone for the new Alfa Romeo Specialità?
