During their recent smartphone launches, Samsung and Google showcased significant improvements in artificial intelligence, paving the way for Apple to enter this technological trend. During a conference call following the publication of Apple’s financial report, CEO Tim Cook suggested that he would talk about generative AI projects “later this year.”
There is a lot of speculation that these AI features will be demonstrated during the WWDC event in the summer, and it is expected that they will be included in the iPhone 16 series by September.
Here is Tim Cook’s statement regarding Apple’s efforts in generative AI:
Regarding generative AI, which I assume is your main area of interest, we have a significant amount of ongoing work internally, as I mentioned earlier. Our approach, so to speak, has always been to do tasks and then discuss them without getting ahead of ourselves. Therefore, we will also adhere to this. However, we have a few things that we are quite enthusiastic about that we will discuss at a later time this year.
Clues in the iOS 17.4 code suggest that AI capabilities might be added to Siri. These could include things like summarising information and providing smart responses in messages. Additionally, AI improvements may be made to programs like Apple Music, Pages, and Keynote.
It seems that Apple is currently in the process of making a decision about which AI model to choose. They are currently doing experiments using both on-device solutions and ones that rely on an internet connection. Nevertheless, there have been stories indicating that Apple is placing greater emphasis on local AI processing as opposed to cloud-based functionality.
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