Apple’s WWDC 2023 harbinger virtually confirms the revelation of the Reality Pro on June 5th. Apple’s United Kingdom event page for the WWDC 2023 Keynote has been released, and according to 9to5Mac, it features an intriguing concealed message grounded in augmented reality (AR). This clandestine clue further suggests that Apple’s AR/VR Reality Pro mixed reality headset will be unveiled during the WWDC Keynote, commencing at 10 am Pacific Daylight Time (PDT), which corresponds to 1 pm Eastern Daylight Time (EDT). AR employs a genuine live feed complemented by computer-generated data superimposed on top. This stands in contrast to VR, which fabricates an immersive environment that may appear authentic but is in fact artificial.
The Reality Pro headset will empower users to seamlessly transition between AR and VR by means of a Digital Crown. Reportedly, this device represents Apple’s most intricate creation to date and is anticipated to come with a price tag of $3,000. While the headset is set to be unveiled on June 5th, the Reality Pro is not expected to be available for purchase until later in the year.
Despite persistent rumors over the past few months that the Reality Pro would be introduced at WWDC, Apple has elevated the intrigue by incorporating the aforementioned AR hidden message. To view this phenomenon, open the Safari browser on your iPhone or iPad and navigate to www.apple.com/uk/apple-events. There, you will encounter a page dedicated to WWDC23 adorned with the iconic Apple logo. By tapping on the logo, you will gain access to the live feed indispensable for AR. Direct your iPhone camera towards a blank wall and select the AR tab located at the top of the screen.
Alternatively, another method to discover the concealed message is to visit Apple.com on your iPhone’s Safari browser. As you scroll down, the shape-shifting Apple logo will come into view. Tapping on the logo and pointing your iPhone at a blank wall will unveil the hidden message.
Within the morphing Apple logo, the date of the Keynote, June 5th, will materialize. Utilizing multi-touch gestures, you can enlarge or reduce the image, and even rotate it with a simple flick of your finger. If you simply desire to observe the shape-shifting Apple logo against a plain backdrop without the AR feed, tap the Object tab situated at the top of the display.
After years of anticipation and discussions surrounding the AR headset, it will be enthralling to witness the reception that this device garners upon its long-awaited introduction next Monday, June 5th. You can watch the event through the live stream on the Apple Developer app (by selecting the WWDC tab at the bottom of the screen) or via Apple’s YouTube channel.