OnePlus explains why it won’t adopt Samsung and Google’s 7-year phone update strategy
OnePlus President Kinder Liu has explained why the firm chose not to provide seven years of software upgrades with the OnePlus 12.
Liu believes that the promises of extensive updates made by firms such as Samsung and Google are not logical if the hardware is not compatible.
The CEO also raised worries about the decline in battery performance over time with prolonged smartphone usage.
Currently, in the smartphone industry, just two brands provide the longest software updates for their top-of-the-line phones. We’re discussing Samsung and OnePlus, both of which have declared that their high-end phones, the Galaxy S24 series and the Pixel 8 duo, will receive Android upgrades for seven years. OnePlus ranks second with its four-year update strategy, which extends to five years with extended security upgrades. In case you’re curious about why OnePlus didn’t announce a more competitive upgrade schedule for the OnePlus 12 to keep up with Samsung and Google, the company’s president has finally disclosed the reason.
In an interview with Tom’s Guide, the CEO of OnePlus, Kinder Liu, stated that “merely providing extended software update policies completely overlooks the main issue.”
“The user’s concern is not only about software update policies but also about the smoothness of the phone’s user experience,” Liu added, indicating that longer software upgrades may not be significant if the device’s hardware cannot operate equally well.
He compared a smartphone to a sandwich and stated, “Certain manufacturers are now claiming that the content in their sandwich—their phone’s software—will remain edible for up to seven years.” However, what they fail to mention is that the bread in the sandwich, the user experience, could be spoiled after four years. Out of the blue, a seven-year software update policy becomes insignificant because the overall experience with the phone is awful.
Liu also stated that OnePlus performed testing with TÜV SUD for the OnePlus 12 and OnePlus 12R to mimic long-term usage. Based on these findings, the firm decided to provide a guarantee of “fast and smooth” performance for four years.
The executive also mentioned the potential decrease in battery performance that a phone could experience after seven years of use. “When our rivals claim that their software policy will endure for seven years, bear in mind that the battery life of their phone may not,” he remarked. My coworker Hadlee Simons has the same concerns as Liu and recently wrote about why it may be a good idea for companies like Samsung to think about utilizing batteries that can be removed. You can find more information on the URL provided before.
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