ROG Phone and Zenfone Stay: Asus Refutes Discontinuation

Asus Refutes Rumors Regarding Discontinuation of Zenfone Series

Asus has firmly rejected the circulating speculation regarding the cessation of its Zenfone product line. In an official statement released on the 29th of August, a Tuesday, Asus explicitly clarified its commitment to maintaining both of its distinguished product ranges: the ROG Phone and Zenfone.

The company’s statement eloquently addresses the misconception surrounding the impending closure of the ASUS Zenfone product line and the assumed finality of the Zenfone 10 series. This misinformation is unequivocally incorrect. Asus affirms its ongoing dedication to its core smartphone endeavors, namely the ROG Phone and the Zenfone. Demonstrating an unwavering dedication to its clientele, ASUS urges interested parties to consult their Q2 earnings call for a comprehensive understanding of their strategic direction. Anticipation is also directed towards their forthcoming 2024 product offerings.

In recent days, a report emerged asserting that the organization underwent an internal restructuring, culminating in the Zenfone 10 and 13 models as the pinnacle of the series. Asus’ responsive communication aptly puts to rest any lingering doubts concerning the Zenfone’s trajectory.

The Zenfone series has garnered substantial popularity due to its elegantly compact form factor, rendering the news of its possible discontinuation disconcerting for its ardent followers. However, with Asus’ authoritative response, patrons can eagerly anticipate future releases within the Zenfone series, with the year 2024 poised for potential unveilings. It is worth noting that Asus has not yet disclosed the veracity of the reports surrounding workforce reductions or internal restructuring.

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