MediaTek Collaborates With NVIDIA to Revolutionize Automobiles Using AI and Accelerated Computing
MediaTek, an esteemed trailblazer in connectivity and multimedia, is joining forces with NVIDIA to bestow upon drivers and passengers novel encounters within the vehicle.
The alliance was officially announced today during a COMPUTEX press conference, graced by the presence of MediaTek’s CEO, Rick Tsai, and NVIDIA’s founder and CEO, Jensen Huang.
NVIDIA boasts a global reputation as a pioneer and paramount figure in the realms of AI and computing. Through this partnership, our collective aspiration is to establish an all-encompassing global destination for the automotive industry, where we design the forthcoming era of astute and perpetually connected automobiles, asserted Tsai. By virtue of this extraordinary collaboration with NVIDIA, we shall jointly furnish a genuinely unparalleled platform for the future’s compute-intensive, software-defined vehicle.
The auto industry as a whole is undergoing an unprecedented transformation, catalyzed by AI and accelerated computing, declared Huang. Through the amalgamation of MediaTek’s preeminent system-on-chip (SoC) alongside NVIDIA’s GPU and AI software technologies, we shall usher in fresh user experiences, heightened safety measures, and novel connected services across all vehicle segments, spanning from opulent to entry-level.
A Confluence to Metamorphose the Automotive Landscape
At present, NVIDIA provides GPUs for laptops, desktops, workstations, and servers, along with systems-on-chips (SoCs) tailored for automotive and robotics applications. Equipped with this novel GPU chiplet, NVIDIA can extend its supremacy in GPUs and accelerated computing to encompass a wider range of markets.
MediaTek will forge ahead in the development of automotive SoCs and embed the NVIDIA GPU chiplet, which showcases NVIDIA’s AI and graphics intellectual property, into the architectural blueprint. These chiplets will be interlinked by means of an ultra-swift and cohesive chiplet interconnect technology.
Moreover, MediaTek will integrate NVIDIA DRIVE OS, DRIVE IX, CUDA, and TensorRT software technologies into these groundbreaking automotive SoCs, thereby enabling connected infotainment and in-cabin convenience and safety functionalities. This collaboration opens up a plethora of in-vehicle infotainment possibilities for automakers on the NVIDIA DRIVE platform.
By leveraging NVIDIA’s core expertise in AI, cloud computing, graphics technology, and software ecosystem, and merging it with NVIDIA’s advanced driver assistance systems, MediaTek can bolster the capabilities of its Dimensity Auto platform.
A Profound Legacy of Ingenuity
This collaboration empowers MediaTek’s automotive clientele to offer state-of-the-art NVIDIA RTX graphics and advanced AI capabilities, accompanied by safety and security features enabled by NVIDIA DRIVE software, for all types of vehicles. According to Gartner, the deployment of infotainment and instrument cluster SoCs within vehicles is projected to reach a staggering $12 billion by 2023.*
MediaTek’s Dimensity Auto platform capitalizes on its extensive experience spanning decades in mobile computing, high-speed connectivity, entertainment, and the expansive Android ecosystem. The platform encompasses the Dimensity Auto Cockpit, which endorses intelligent multi-displays, high-dynamic range cameras, and audio processing, thus enabling drivers and passengers to seamlessly engage with the cockpit and infotainment systems.
For well over a decade, automakers have been turning to NVIDIA to modernize their vehicle cockpits, harnessing its technology for infotainment systems, graphical user interfaces, and touchscreens.
By integrating the NVIDIA GPU chipset into its automotive portfolio, MediaTek aspires to enhance the performance capabilities of its Dimensity Auto platform, delivering the most advanced in-cabin experience currently available in the market. The platform also encompasses Auto Connect, a feature that ensures drivers remain wirelessly connected, benefitting from high-speed telematics and Wi-Fi networking.
With today’s momentous announcement, MediaTek aspires to set an even higher standard for its automotive offerings, endowing intelligent, connected in-cabin solutions that cater to the ever-evolving needs and expectations of customers while providing a secure, safe, and pleasurable experience within the vehicle.
*Gartner, Forecast Analysis: Automotive Semiconductors, Worldwide, 2021-2031; Table 1 – Automotive Semiconductor Forecast by Application (Billions of U.S. Dollars), January 18, 2023. The calculation performed by NVIDIA based on Gartner research.
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