Amazon is introducing a new AI assistant called Rufus. Here’s the reason Amazon has introduced a new AI assistant in its shopping app to aid customers—and it’s named Rufus.
In a statement on Thursday, the technology company explained that Rufus is a highly skilled shopping tool designed to help customers with their shopping requirements, products, and comparisons. It can provide recommendations based on this information and help customers discover new products within the familiar Amazon shopping experience.
The statement also gave examples of questions that Rufus can respond to, like What are clean beauty products? And what are good gifts for Valentine’s Day? And is this pickleball paddle suitable for beginners?
In October of last year, an article from Business Insider predicted that Amazon was undertaking an AI program, which they referred to as Project Nile. This prediction has now been proven.
According to Fox Business, the AI assistant debuted on Thursday as a beta test for a select group of American consumers, and it will gradually become available to the rest of the country’s accounts in the coming weeks.
According to The New York Times, if Rufus performs well for Amazon, there is a chance that Amazon will receive money from Google and other social media platforms, who allegedly tried to interfere with Amazon’s operations by targeting independent sellers.
What is the reason for the name Rufus for the AI assistant?
As reported by The New York Times, Amazon workers are permitted to bring dogs inside their office buildings, and one of the initial canines to have freely moved about the firm was called Rufus.
According to Business Insider, Susan and Richard Benson, who had both worked for Amazon in its early years, owned the Welsh corgi.
Rufus had his own Amazon page because Amazon employees adored the corgi so much. The page depicts him as an expert in chasing tennis balls in the hallway and labels him as the smallest volunteer worker at Amazon.
Rufus also helped to launch several of our earlier pages, with the assistance of other workers, of course. He brought us good luck!
Does Amazon already possess an artificial intelligence feature?
Last autumn, Amazon Web Services introduced the AI program Q, which, as reported by Fox Business, was designed to help organizations improve their business efficiency and code engineering.
Q was launched as a competitor to Microsoft-supported ChatGPT and ultimately transitioned into a premium productivity program, according to CNBC. It was named after figures from James Bond and Star Trek.
In April of last year, CNBC reported that Amazon Web Services was introducing Bedrock, a service for AI language models that is used to improve software for its cloud infrastructure.
The New York Times stated that the information about Q mentioned that Amazon was working on a method to enhance the conversational abilities of its Alexa voice assistant, which finally resulted in the creation of Rufus.
Statements made by corporation executives
According to Fox Business, Andy Jassy, the CEO of Amazon, mentioned during the business’s earnings call on Thursday that Rufus can have a conversation about a variety of topics, whether they are related or unrelated, and it can coherently maintain context.
He said, You can search through our extensive product pages by asking Rufus questions about any product features, and it will provide answers promptly.
According to The New York Times, buyers tend to choose Amazon as their first option when looking for a product. However, because to the increasing availability of other shopping choices like TikTok and Google, Amazon developed Rufus as a means to attract people directly to their platform, even if they already have a clear idea of what they want.
According to Brian Olsavsky, the company’s finance director, you can still use the search bar if you are very specific about what you want, as The New York Times reported on Thursday. Rufus is primarily there to assist you in exploring and possibly addressing any additional inquiries you may have.
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