Zenfone 11 and Asus’s Commitment to Innovation
Zenfones have firmly established their place, as asserted by Asus while tantalizing the arrival of the Zenfone 11.
Asus has garnered recognition through its revered ROG lineup of gaming smartphones, characterized by extravagant specifications, substantial battery capacities, and vibrant RGB lighting. Additionally, the company boasts the Zenfone series, which, in recent times, has been celebrated for encapsulating top-tier specifications within a compact design. However, a recent report indicated that Asus had decided to discontinue the production of Zenfones, as part of an ongoing internal reorganization. Consequently, this would signify that the Zenfone 10, hailed as the pinnacle compact flagship from the Taiwanese corporation, marked the series’ culmination. Contrary to these speculations, it has now come to light that Asus is resolute in upholding its Zenfone lineup.
In an official press release, Asus has unequivocally affirmed its dedication to the Zenfone and ROG Phone series, highlighting a steadfast commitment to its smartphone business and its valued patrons. Moreover, the company has revealed its intentions to unveil its roster of smartphones for the year 2024 in the coming months. The following is the complete statement issued by Asus:
“We wish to address the misconception regarding the fate of ASUS Zenfone 10, with unfounded claims suggesting its designation as the final iteration in the series, along with the presumed discontinuation of the ASUS Zenfone product line. This is unequivocally untrue. We are unwavering in our dedication to both principal phone business product lines: the ROG Phone and the Zenfone. ASUS holds an unyielding commitment to our smartphone business and its discerning clientele. Further insights can be gleaned from our Q2 earnings conference call. Anticipate the forthcoming unveiling of our 2024 product portfolio.”
Thus, your apprehensions may be allayed if you maintain an affinity for Asus’ Zenfones. The official statement from the company leaves little room for doubt, confirming the enduring presence of both its smartphone divisions.
Of greater significance, Asus’ declaration emerged a mere couple of weeks prior to the scheduled release of the Zenfone 10 in the United States. While the phone has been available in the Asian market and several other pivotal regions since late June, its pre-order commencement in the US is a recent development.
Earlier this month, Asus definitively asserted the continued availability of its bootloader tool and the impending activation of support for the promised Zenfone 10.
Although the Zenfone series does not amass astronomical sales figures, it boasts a dedicated following due to its compact design. If you find yourself among its proponents, the time might have arrived to align your financial investments with your sentiments, ensuring the continued survival of this lineup does not hang in the balance in times to come.
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