An influencer, 25, has taken the internet by storm, drawing admirers in with her flawless washboard abs and pink hair. However, The Clueless, a Spanish design company, created the fictional artificial intelligence known as Aitana. Founder Rubén Cruz stated that he didn’t want to depend on individuals with “egos or manias,” which is why he choose AI over human models.
Who would have guessed artificial intelligence might find a home in the modelling sector? However, an increasing number of businesses—like The Clueless—are using AI algorithms in place of people. As a result, we need to comprehend how these programmes operate in order to quickly adjust to them.
The creation of an AI influencer by a modelling agency to make thousands of dollars a month will be covered in this article. Then, using some examples, I will demonstrate to you how commonplace these applications are these days.
How is an AI influencer made?
Yahoo Finance reported on Aitana’s design process. Rubén Cruz claimed that while his agency was having trouble bringing in business last summer, he had the notion to deploy AI models.
When we began to examine our workflow, we saw that a lot of initiatives were being shelved or postponed because of uncontrollable issues. He claimed that rather than being the result of poor design, it was frequently the influencer’s or model’s fault.
For this reason, The Clueless developed Aitana, their own artificial intelligence model. The AI influencer was created with the appearance of a 25-year-old Barcelona-born woman with pink hair.
“We discovered in the first month that people follow lives rather than pictures. We had to give her some reality because she isn’t alive, so that people might identify with her in some way. We had a narrative to share.
The agency does not have to hide their identities like they would with traditional models. Rather, the business makes one that complements its brand and marketing objectives.
The Clueless portrayed Aitana as a gregarious and compassionate fitness devotee for this reason. Much thought has gone into creating Aitana. We built her around the preferences of the general public. Cruz clarified, “We considered the interests, pastimes, and markets that have been popular recently.”
The creator of the agency asserted that the virtual model makes between €3,000 and €10,000 a month on average. Additionally, the influencer with AI earns €1,000 per, serving as a brand ambassador for Big, a company that sells sports supplements.
The Clueless’ flawless AI model has drawn criticism for creating unattainable body ideals for women. It responded that all it was doing was mimicking the precedent that real influencers had set.
Which other tendencies are there in AI modelling?
Artificial intelligence has also been incorporated into the entertainment sector in South Korea. One of the first companies to develop an AI Kpop group was the IT startup Pulse9.
CEO Park Ji-eun and his colleagues used artificial intelligence to create 101 unique faces for the K-pop group Eternity. The images were then categorised into four groups: “cute,” “smart,” “innocent,” and “sexy.”
Based on an online survey, the company reduced the number of candidates to 11. Next, they created the first music video for Eternity in 2021 using motion capture and deepfake technology.
Strangely, it was played alongside the song “I’m Real.” People’s opinions of the video were therefore divided. A lot of people on social media commented that the members’ expressions didn’t seem natural.
Their bodies felt detached from the bodies as well. A discomfort that some people experience when they observe items that resemble humans is known as the “uncanny valley” effect.
On the other hand, other people noticed that the group was nearly identical to the genuine thing. “I’m surprised how realistic they sound, and the visuals look more realistic than the debut song,” was the most liked remark on YouTube.
The majority of users on YouTube’s streaming charts are virtual YouTubers or Vtubers. These are the content producers who appear to the audience as digital mocap avatars. These are the rankings as of August 2023:
Pekora Usagi (usadapekora) Koyori Hakui (hakuikoyori) Subaru Oozora (oozorasubaru) (yuika_siina) Shiina Yuika Bijou Koseki (kosekibijou) Valkyrae (Valkyrae) Korone Inugami (inugamikorone) Takane Lui (takenelui) Himemori Luna (himemoriluna) Miko Sakura (sakuramiko35)
YouTuber Rachell “Valkyrae,” who is based in the US, responded by saying she was shocked to see that she was the only person from the US on the list. “I think that [being a vtuber] would have been a fun route to go, honestly, if I had a brain eight years ago,” she said.
Conclusion
An AI influencer was used by a Spanish modelling agency as a more manageable and cost-effective substitute for human models. According to the founder Rubén Cruz, Aitana from The Clueless makes about €10,000 a month.
As AI influencers get more sophisticated, more agencies across the globe will probably give them a try. After all, thanks to OpenAI and other tech companies, artificial intelligence is developing more quickly than it has in the past.
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