WhatsApp Enterprises Acquire Status Archive Functionality
As per recent reports, WhatsApp is unveiling a novel attribute known as Status Archive tailored specifically for enterprises operating on its platform. This feature empowers businesses to disseminate their previous status updates to customers, serving as a highly valuable tool.
According to WaBetaInfo, WhatsApp enterprises will be endowed with the capability to share prior status updates with their esteemed clientele through this innovative addition. Presently, this feature is exclusively accessible to beta testers of WhatsApp Business for Android, yet it is expected to become available to a broader user base in the ensuing weeks.
Furthermore, it is noteworthy that WhatsApp is not only contemplating a comprehensive overhaul of the application but also refining the existing features. With the introduction of this novel functionality, businesses’ status updates will be systematically archived after a duration of 24 hours.
Once this feature is enabled on your WhatsApp account, you shall be duly notified via an eye-catching banner situated within the Status tab.
WhatsApp Status Archive Feature
You shall also have the ability to meticulously manage your archive preferences and directly peruse your archive from the menu located within the Status tab. It is important to note that the archive is strictly private, thereby affording exclusive visibility to the respective business entity regarding their archived status updates.
This attribute shall prove invaluable for businesses as it shall enable them to effortlessly share their pre-existing status updates with customers, as frequently as desired, without the need for recurrent status uploads.
These archived status updates shall remain stored on the device for a duration of up to 30 days, thus facilitating ongoing advertising endeavors on Facebook and Instagram, as well as the sharing of status updates until their expiration within the archive.
It is crucial to emphasize that this particular functionality is solely accessible to enterprises. Users of WhatsApp Messenger, on the other hand, shall regrettably be unable to avail themselves of this distinctive feature.