Why are Long-Tail Keywords Important For SEO? Why do long-tail keywords bring in better conversions and lower bounce rates?
In a general perspective, a keyword is nothing but a word, which has got a great significance. But let’s talk from a website owner’s perspective.
What does the keyword mean?
It’s just a phrase, for which you would like to rank number one on google. Yes, everyone wants to rank number one.
That’s why everyone cannot rank number one. It’s pretty logical. That’s where SEO, i.e., search engine optimization comes into play.
We haven’t seen much about what is a keyword?
Let’s see that from a different perspective now. A keyword doesn’t need to be a single word.
For example, when a user searches for ‘WordPress themes’, he may be expecting a search engine To display various perspectives of WordPress themes.
Such as,
- What is a WordPress theme?
- From where he can download it?
- How he can install it or upload it to his website?
- How to design WordPress themes?
So, there are multiple things that are covered in this broad keyword ‘WordPress themes’. The shorter the keyword, the range will be broader.
In other words, shorter keywords are searched 100s or 100,000 thousand times per month on google.
Let’s move into the next example. ‘WordPress themes for a blog’.
This is a somewhat lengthy or long-tail keyword, but too specific or narrow in terms of ‘meaning’. Because, this lengthy keyword tells a search engine that the user needs ‘WordPress themes for a blog’ and not for a ‘portfolio site’ or not for some ‘news website’ or ‘review website’, not anything like that.
Now let’s move into very long-tail or very specific keywords. ‘free responsive WordPress themes for a blog’.
This is too specific or very narrow in terms of targeting the audience.
When you search for ‘WordPress themes, you will get a lot of unrelated results compared to, when you search for ‘free responsive WordPress themes for a blog’. Now you should have got a question, whether you need to target broad or long-tail keywords on your website.
Most SEO experts recommend targeting long-tail keywords only and I am no exception. I do recommend the same.
Let’s assume this scenario, a user, who needs readymade wordpress themes for his blog, searches for ‘Wordpress themes’ on google. On the other hand, you write about ‘how to design WordPress themes’.
In such a case, if the user searches for just ‘WordPress themes’ and if your website appears in the first search result, then the user may come to your website but he will bounce back immediately.
Then he will start to fine-tune his search keyword to a long-tail keyword. Because he needs free responsive WordPress themes for a blog to download and use on his website. Whereas you are teaching, how to design such themes.
What you’re providing on your website is a long but useful process.
But he needs a readymade and instant solution. For the term ‘WordPress themes’ some ‘Xyz Website’ may appear on the 10th search result.
Whereas, when the user searches for ‘free responsive WordPress themes for a blog’, that particular ‘XYZ website’ may come to the first search result and when that search user enters this ‘XYZ website’, he would get what he wanted.
So, the bounce rate will be low and the time spent by the user on this ‘XYZ website’ will be high. He may even look for multiple themes. He may get a lot of choices, so he may look into multiple themes on the site and download the one, which he likes at last.
It’s a win-win situation for both the search user and the XYZ website’s owner.
That is the reason, why you should target long-tail or very specific keywords on your Website to get the most converting organic traffic.
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